Marcus Matthews is currently the Head of Social for ESPN's digital site, 'The Undefeated', which focuses on the intersection of sports, race and culture.
In this current role he is responsible for setting the social strategy around campaigns and specials as well as help the editorial staff craft its daily budget based on social trends.
Formally he was the Social Media Integration Producer for ESPN’s First Take. Marcus led the social campaign of the day via Twitter and/or Facebook and monitored Twitter during the live broadcast and integrated any relevant social content related to the show.
Marcus managed First Take’s YouTube page, creating original video, highlighted by DJ Steve Porter's "So Disrespectful" video, a viral hit with over 1 million views on YouTube. Marcus also led the execution of Live Votes that tied Facebook to the TV show.
Marcus played a key role in growing First Take’s following on Twitter, which has surpassed 1.5M followers, and talent, which has combined for over 4 Million of their own. First Take Facebook also has over 1M LIKES.
During Marcus’ time at the World Wide Leader he has been an Associate Producer for Sportscenter, OTL and ESPN News as well as working on the NBA studio project for two seasons including producing at the 2008 NBA Finals. Marcus has also served as the lead Producer on the Martin Luther King Jr. Holiday vignette project for the company.
Marcus was one of the key contributors as a Writer/Associate Producer to the BET Sports Department based in Washington, D.C. Under the direction of Stacey Ward; Executive Producer and Valerie Brown-Sanders; Senior Producer/Managing Editor, Marcus worked for BET for four years until his departure for ESPN in 2005.
Marcus maintained BET's vision to keep sports programming aimed at the 18-25 year old demographic as well as maintained relationships with media contacts, developed show ideas and stayed abreast of media coverage. As a Writer and Producer for the show “MAAD Sports”, Marcus covered such events as the Super Bowl, NBA All-Star Weekend, McDonald’s All-American Game, the Final Four and the NBA Finals.
Prior Marcus joined the staff of USATODAY.com as a Sports Content Developer in 2000.
Marcus joined the staff of City Cable 13/16 in the district area as an on-air reporter and field producer shortly before graduation in 1998 and after internships at “The George Michael Sports Machine” and WTEM Sports Radio. He left the television world in 1999 to serve as Metro/Sports/Entertainment Reporter for “The Washington Afro-American Newspaper” as well as handle stats for the high school section of the Washington Post.
Marcus graduated from Howard University with a Broadcast Journalism major and minor in Sports Administration